𝐂𝐎𝐌𝐌𝐎𝐍 𝐌𝐈𝐒𝐓𝐀𝐊𝐄𝐒 𝐓𝐎 𝐀𝐕𝐎𝐈𝐃 𝗪𝐇𝐄𝐍 𝐂𝐇𝐎𝐎𝐒𝐈𝐍𝐆 𝐀 𝐍𝐀𝐌𝐄 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 BUSINESS OR 𝐂𝐎𝐌𝐏𝐀𝐍𝐘
I talk to client everyday and we still face the problem of choosing business names. So I am here again to help. There are so many issues to consider when choosing a business name, some CAC may help curb, others only you can save your self. So this is not an opposite of the earlier posts I’ve made about your business names getting rejected, it’s just another perspective to it. These ones CAC won’t tell you.
𝟏. 𝐕𝐚𝐠𝐮𝐞 𝐍𝐚𝐦𝐞𝐬: These are names that are too vague to suggest the services that you render. People can’t tell the services that you render because the name is vague and that isn’t good for a business. e.g 𝘞𝘢𝘬𝘢 𝘊𝘰𝘮𝘰𝘵 𝘝𝘦𝘯𝘵𝘶𝘳𝘦𝘴, now this may mean a restaurant, a public restroom or event transportation fit. If you have to use such then you may add a description in bracket for further clarification.
𝟐. 𝐍𝐚𝐦𝐞𝐬 𝐭𝐨𝐨 𝐋𝐨𝐧𝐠 𝐨𝐫 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭: 𝘌𝘩𝘦𝘯 these ones are the names that your customers can’t even pronounce, talk more of remembering it to refer to someone. Please make life easy for us, use names that are easy to pronounce and remember. If you must then get a fine abbreviation that can be a substitute. e.g 𝐅𝐞𝐝𝐞𝐫𝐚𝐜𝐢𝐨𝐧 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐜𝐢𝐨𝐧𝐚𝐥 𝐝𝐞 𝐀𝐛𝐨𝐠𝐚𝐝𝐚𝐬 (is an international body of female lawyers that stand against abuse, domestic violence against women and children), I can’t pronounce the name myself though I’m a lawyer. The abbreviation is 𝐅𝐈𝐃𝐀. Now if you see 𝐅𝐈𝐃𝐀 anywhere, you will remember me right?. Make your business name easy to be called and remembered.
3. 𝐍𝐚𝐦𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐬𝐢𝐚𝐥: These are names that suggests too much about your services and can raise antagonistic reactions or controversies. Names that can offend a particular set of people, tribe, race, religion etc.
𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘰𝘯, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶𝘳 𝘳𝘪𝘨𝘩𝘵 𝘦𝘯𝘥𝘴, 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘣𝘦𝘨𝘪𝘯𝘴 𝘴𝘰 𝘺𝘰𝘶𝘳 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘱𝘦𝘳𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘹𝘵𝘦𝘯𝘵 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘢𝘮𝘰𝘶𝘯𝘵 𝘵𝘰 𝘥𝘪𝘴𝘤𝘳𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯, 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯 𝘩𝘢𝘴 𝘢 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘣𝘦 𝘧𝘳𝘦𝘦 𝘧𝘳𝘰𝘮 𝘥𝘪𝘴𝘤𝘳𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘤𝘰𝘭𝘰𝘳, 𝘳𝘢𝘤𝘦, 𝘴𝘦𝘹 𝘰𝘳 𝘳𝘦𝘭𝘪𝘨𝘪𝘰𝘯. 𝘚𝘰 𝘩𝘢𝘷𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘮𝘪𝘯𝘥 𝘢𝘯𝘥 𝘦𝘳𝘳 𝘰𝘯 𝘵𝘩𝘦 𝘴𝘪𝘥𝘦 𝘰𝘧 𝘤𝘢𝘶𝘵𝘪𝘰𝘯 𝘪𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘢𝘪𝘮 𝘪𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴/𝘱𝘳𝘰𝘫𝘦𝘤𝘵/𝘪𝘥𝘦𝘢 𝘵𝘰 𝘵𝘩𝘳𝘪𝘷𝘦 𝘴𝘰 𝘧𝘰𝘤𝘶𝘴 𝘢𝘯𝘥 𝘬𝘦𝘦𝘱 𝘮𝘰𝘷𝘪𝘯𝘨.
When are you registering yourcompany?
The earlier the better
RUTH ERIGWE
